The Next Social Web

We need to think about the web as an interwoven fabric of three layers. First, the conventional web (or as I define it the ‘compute web’), what we define it today as 2.0, constitutes the cloud computing paradigm allowing execution of instructions across a distributed network infrastructure. The web moves, processes and computes. This delivers services like Twitter, Gmail and Google docs, and Wolfram Alpha. They are build on hardware managed by Amazon, Rackspace, Google etc. It is the web build for machines to read and interact with so as to facilitate the computation necessary for us (humans) to interact among ourselves. Confusing as that may be it is simply the many connected resources of the web utilized to crunch numbers, execute instructions and deliver services.

Next is the web of context. This is a result of interaction among human actors that is the essences of human communication. Sharing, debating and forming connections around topics, trends and norms. The very definition of a tribe. This is the ‘social web’. All the data that exist and that the ‘compute web’ uses to present information now requires human context and curation. The idea of curating what the compute web gives us is the next nut to crack in human to computer interaction. The ‘social web’ is the human element of this interwoven web fabric.

The last piece that makes up the fabric of the web is the ‘spatial web’. it is the extension of the context web, but brings a piece of the real-world to web. After data is computed and curated there requires additional context to give information a 3rd dimension.

Imagine a social network that allowed you (with complete control) to broadcast all your objective data, subjective thoughts, and spatial context. I take a picture of my house with the associated metadata of GPS location, any associated address and other locations nearby (like the Walmart up the road). With that information we correlate that with weather conditions at that spot where the image was captured. Go even farther and say that the device I took the picture with has a built-in weather station in it that instantly collects weather data as the picture is captured. Correlate that with information with friends and family who are nearby. What you get is a truly social tool that can capture a moment in time with total spatial and contextual awareness. I think in time people will want to share that. On a new, hip cutting social network? Maybe? But the spatially, contextual aware social network of the future is coming in one form or another. The ability to capture every data point in ones life every second of the day would be compelling to some. I know it sounds a bit like ‘Big Brother’, but I feel that is simply our generation. Young folks half my age have not shame in being total exhibitionist.

This idea manifested itself while listening to an episode of Fourcast on the TWiT Network with Read Write Web’s David Kirkpatrick. Fast forward to the 12 minute mark and you’ll hear a fascinating back and forth on this subject. This jibes well with my dataspaces concept, because all this data needs to be stored somewhere and owned by you. I encourage you to read up on the Locker Project or try out the service Greplin and you’ll begin to conceptualize what a mean and why the Dataspace is pivotal to the next evolution of the web.

It’s Been a Busy Week

After failing in y promise to deliver on the blog posts that I promised, I have awaking from the fog of the last week to compose a couple.  Thanks to Mark Richards for keeping the blog active while I was busy with life, aka my day job.   I have a couple of posts today to get out of the queue so stay tuned.  In the meanwhile, here is last weeks Proto Podcast after the break.

Proto Podcast for 21 Feb, 2011 (Recap)

Show Notes/Topics:

– Apple Subscriptions (who cares)
– Watch the real-time fall of the GADDAFI Regime

UK Daily Mail Coverage
UK Guardian Coverage
Middle East Protest

– Internet Use Stats: Food for Thought
– Is Google Fighting the Last War? (http://goo.gl/DS2mR)
– Location Location Location (http://goo.gl/e30WS)
– future of cloud computing (http://goo.gl/422Sd)

Is Google Fighting the Last War?

My New Social Overlord
Google executives time and time again when asked about the rising power and influence of Facebook always spout the same dismissive talking point. I’m paraphrasing but it goes a little something like this, “ we don’t look at Facebook as a competitor, our true competition that we are worried about is Microsoft.” Microsoft? Outside of the Enterprise and Consumer Electronics, where on the web should Google be worried about Microsoft?  Surely not Bing?  This got me to thinking, is Google fighting last decades war?  Like an old Cold War general, Google still sees Microsoft as a threat. The battle against Microsoft was last decades battle and their no longer the formidable forces it once was, government anti-trust suits beat that out of them. This gave the giant innovators paralysis that allowed an agile up start to win the war for search and the web. In my personal opinion Microsoft is now IBM, big, profitable and slow. Don’t get me wrong, their attempting some cool things with Bing, but Google’s mind shared couple with Android leave Redmond in the dust. The Nokia announcement aside, Microsoft is an Enterprise and Platform company that occasionally makes great consumer products. I think the focus on Microsoft as Google’s chief competitor will die a slow death once Larry Page takes the helm.  I believe Eric Schmidt neuroses about Microsoft stems from the bloody battles he fought against Microsoft as an executive at Sun and CEO of Novell in the 90’s. Back then Gates and the boys left indelible scars on those the crossed them.  Mr. Schmidt was part of that generation and I bet when he took the reins of Google he was determined to not let Microsoft win again.  Could the post traumatic scars of its CEO have left Google blind to the growth of Facebook, Twitter and Foursquare?  This is a classic example of fighting the last war. While Google dispatched its engineers to win the web versus Microsoft, they weren’t looking forward to the next web. Microsoft is not a real competitor in Google’s space.  Microsoft is IBM. In the 80’s Apple and Steve Jobs feared IBM when they should have been looking toward Microsoft and for that misstep they paid dearly, a mistake that took nearly 15 years to recover from.  With the war pretty much won,  Google is still on a myopic crusade to free us from the chains of heavy, bloated desktop software and while that’s all well and good, it’s an old battle. What the tech industry needs now is open, distributed, federated standards for social layer to the web and it looks like thay might be getting there.  The real battle  ahead  is liberating user data from the the silos of Twitter, Facebook and their ilk. Hopefully Larry will recognize this on day one.

Location! Location! Location!

I was using the shit out of location-based services today between Buzz and FB. Did you follow me?  Here are my impressions of both services: It was kind of a tie, but I’ll give the edge to Google Buzz because Google location is pretty damn good. Google always knew where I was address wise even if its guess was one store off (by 50 feet in one case).

Facebook Places was a bit easier to use because there is an App. Buzz needs an true stand alone app on iPhone to better take advantage of Latitude, Hotpot and its other location services. Facebook just felt better because I know my family would see and comment on my location. I was even cool to see who else had checked-in at some of the places. However again the edge goes to Buzz because there was more engagement from my Buzz followers.

All-in-all my brief use of LBS today was kind of fun, but frustrating because I had to Check-in manually. The pressure was distracting. There needs to be a more automatic method to check-in to geodetic (geo-fenced) locations. Google needs to link Buzz to all if its other location services as well as allow you to use FB Places, Yelp, Foursquare and other check-in systems.  There was some good data I gleamed from my check-in activities. I hit 4 spots in an hour, a pretty efficient family outing.  I challenge you to give these services a try. You may learn something about your movements.